Getting traffic to a website is harder than it looks.
You write blog posts, optimize for SEO, try to build backlinks… and still, results either take too long or don’t meet expectations.
Recently, I kept seeing a different approach:
👉 Build free tools instead of just content.
So I decided to test it on my own software company’s website by creating a tools section:
👉 https://yunsoft.com/tools
Why Free Tools?
There’s a fundamental difference between blog content and tools.
Blog posts:
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Get read
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Get closed
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Get forgotten
Tools:
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Get used
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Get revisited
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Get shared
Instead of passively consuming content, users actually interact with something.
SEO Advantages of Free Tools
Free tools come with strong SEO benefits.
1. Clear Search Intent
When someone searches for something like a “meta description generator,” they don’t want to read.
They want to do something instantly.
This usually leads to:
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Higher engagement
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Lower bounce rates
2. Natural Backlink Potential
If your tool is useful:
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People mention it in blog posts
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It gets shared in communities
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It spreads on platforms like Reddit
In many cases, backlinks come naturally without aggressive outreach.
3. Long-Term Traffic
Blog posts often lose visibility over time.
Tools are different.
They:
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Stay relevant
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Keep getting searched
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Bring consistent traffic
My Early Results
I just launched the tools section, so it’s still very early.
Right now:
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Around 10 daily clicks
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No significant backlinks yet
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Still getting indexed
Nothing impressive so far.
But this kind of strategy is not meant for short-term results.
Who Should Try This?
This approach makes sense if you:
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Run a SaaS product
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Own a software agency
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Rely on SEO for growth
Instead of publishing more content, building tools can be a more scalable way to attract traffic.
What’s Next
This is just an experiment.
Over the next month, I plan to:
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Add more tools
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Improve internal linking
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Share them across different platforms
I’ll come back and share the actual results after a month.
Final Thoughts
If traditional SEO strategies are not working as expected,
free tools might be worth testing.
I’m trying it myself.
Let’s see how it plays out.
👉 If you want to check it out:
https://yunsoft.com/tools